Similarly, TikTok (#43) became a freshly minted addition. Baidu is also branching out its business- venturing into electric vehicles (EVs) in a partnership with China-based automaker Geely.Īs video conferencing vaulted in demand during the pandemic, Zoom (#15), launched into the most visited websites with 2.7 billion visitors monthly. On average, users spend 34 minutes on the site daily, while 36% of users say it’s also where they get their news-higher than any other social network.Īs the leading search engine in China, Baidu (#7) received 5.6 billion visitors in November. RankĬoming in second, social networking platform Facebook has a user base of 2.7 billion. Google derives approximately 80% of its earnings from ad revenues. Servicing over two trillion search queries annually through its network, Alphabet-owned Google ranks highest with its flagship domain,. In this new visualization, we look at the most visited websites around the world, drawing data from SimilarWeb (as of November 2020). What’s more, as the pandemic transformed everything from the way we work, learn, communicate, and shop-a majority of these activities migrated online. Together, the top three websites rake in 152 billion visits monthly, outpacing the next 47 websites combined. On today’s internet, a handful of giants have unmatched dominance. If you spend any time online, it’s likely you’re familiar with some of the world’s most visited websites. View the high-resolution of the infographic by clicking here. Continue reading on the Kolsquare blog to learn what the food trends are on TikTok and what to look out for in the food and beverage industry regarding influencer marketing.The 50 Most Visited Websites In the World Among other things, they agreed to place advertising only in media whose minimum age ( 71.6% ) is above 18.Ĭertain regulation also applies to the food and beverage industry, primarily affecting High in Fat, Sugar and Salt (HFSS) products. In the U.S., the three main suppliers of alcohol have implemented a voluntary advertising and marketing code. Even though social media ask for the age of new users when creating accounts and often ask for a minimum age, this does not mean that children can bypass this measure.
Marketers in these industries need to be aware of the age and demographics of their target audience. For example, neither alcohol, smoking nor gambling may be advertised directly to users under 18. There are also age restrictions to consider. However, the labeling requirement should not prevent influencers from honestly reviewing products and expressing their opinions about them. Brands generally do not have to worry and can rely on the expertise of their partners. In Europe, as in the U.S., it is the duty of all influencers to be absolutely transparent with their followers and to label ads, partnerships and product placement as such. The guidelines require that the disclosure be in a video directly and not just in the description of it. American laws state that influencers must disclose their relationships with brands. In the US, the Federal Trade Commission (FTC) is responsible for regulating the online marketing and advertising market. Regulations for Product Placement in Europe and the U.S.
SECOND MOST VISITED WEBSITE IN THE WORLD AFTER GOOGLE COM TV
In addition, YouTube replaces the traditional TV channels especially for Millennials and GenZ. Read more about this later on.Īnother advantage is the established advertising setup, which makes it easier for marketers to implement campaigns in different ways. Especially for in-depth videos, tutorials and vlogs, YouTube remains extremely interesting and product placement is a lucrative strategy. Īccording to this, it makes sense for marketers to invest in YouTube influencer marketing, because besides the general trends, YouTube is still one of the most important social networks, as stated before. Check out the Kolsquare blog to see how YouTube is trying to catch up to TikTok with YouTube Shorts. YouTube also followed suit with short-format videos. This is reflected in the popularity of the video app TikTok and Instagram’s push with Instagram Reels not to leave the video monopoly to Chinese competition. In addition to the rise of influencers, video is also gaining in importance online. If you still want to be convinced about the benefits of influencer marketing, we can recommend the Kolsquare blog. You are probably aware of the benefits of influencer marketing in general.
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